Think
Choose the target audience and shape the big idea together on Post-its.
Apprentice
The hands-on AI team experience
One team.
One client.
60 seconds.
Learn practical AI skills, crack a real brief and create a finished promotional film — together, in one brilliantly energetic workshop.
Real briefNot a simulationReal outputA film you can playReal confidenceSkills that transfer
THE CLIENT CHALLENGE60 seconds to make it matter
LEARN
BY DOING
✦✦REAL PEOPLE. REAL IDEAS.BY DOING
THINK ✦ WRITE ✦ SOUND ✦ CREATE ✦ DELIVER ✦ THINK ✦ WRITE ✦ SOUND ✦ CREATE ✦ DELIVER ✦
The centrepiece
Make a 60-second film
for a real client.
Teams move from a blank flip chart to a finished promotional video. Every stage turns a practical AI technique into something visible, shareable and memorable.
Write
Turn the team’s raw thinking into a focused, persuasive 60-second script.
Sound
Create a voiceover, soundtrack or jingle that gives the idea its energy.
Create
Storyboard the story, generate the visuals and bring key moments to life.
Deliver
Compile the final film, pitch the thinking and show the client what AI can do.
What teams make
A complete 60-second promotional video.
Script. Voiceover. Soundtrack. Storyboard. Visuals. Final edit.
▶ Workshop output
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Skills you leave with
Useful on Monday.
Not someday.
Participants leave knowing how to work with AI thoughtfully — not just which buttons to press.
Prompt with purpose
Give AI a clear goal, context and useful source material.
Think across formats
Move confidently between text, image, audio and video.
Judge the output
Check facts, spot weak thinking and improve what AI produces.
Create as a team
Share roles, combine human strengths and build at pace.
Turn ideas into assets
Transform rough notes into scripts, storyboards and finished media.
Explain the value
Pitch the idea, the choices and the result with confidence.
Simple methods. Better judgement.
Two frameworks people remember.
Clear mental models make responsible, effective AI use easier long after the workshop ends.
PPrivacy
Do I have permission to upload this?
AAccuracy
Have I checked the facts and figures?
UUnfairness
Could this exclude, stereotype or harm?
SSources, consent & ownership
Do we have the rights to use it?
EExplain & take responsibility
Would people feel deceived by how AI was used?
GGoal
What do you want AI to do?
CContext
Who is it for, and why?
SSource
What information should it use?
EExpectations
What style, length and format?
4teams
one live brief
one live brief
Why this works
People remember
what they make.
Active, not passive
Participants use the tools immediately, with expert support close at hand.
Creative pressure
A real client, a clear deadline and a shared goal give the learning purpose.
Human at the centre
Ideas, judgement, humour and teamwork matter more than technical knowledge.
A visible finish line
The final film makes progress tangible — and gives every team a story to tell.
Who it’s for
Built for people,
wherever they learn.
The challenge flexes around your audience, sector and objectives while keeping the same powerful hands-on experience.
Turn AI curiosity into team capability.
For leadership, cross-functional, L&D, innovation and transformation teams.
Explore companies workshops →Make responsible AI practical and creative.
For schools, colleges, universities, educators and student cohorts.
Explore education workshops →Open the door to confident participation.
For local networks, charities, employability programmes and community groups.
Explore community workshops →Participant feedback
The room tells you
it’s working.
“I thought AI would be intimidating. By the end, we had made something I was genuinely proud of.”Workshop participant
“The challenge made everything click — we weren’t just hearing about AI, we were using it together.”Workshop participant
“Creative, practical and full of energy. I left with ideas I could use straight away.”Workshop participant
Representative participant feedback from the live workshop experience.
Your facilitators
Serious learning.
Human energy.
Andy Clark and Phil Porter guide every team from first prompt to final pitch — keeping the experience welcoming, ambitious and fun.
Andy Clark
Facilitator · storyteller · AI explorer
Turns complex ideas into memorable, participative experiences that get people making and learning fast.
Phil Porter
Facilitator · innovator · creative catalyst
Helps teams unlock ideas, collaborate with purpose and turn emerging technology into something useful.
Ready to make something real?
Bring The AI Apprentice
to your team.
Tell us who is in the room, what you want them to achieve and the kind of client challenge that would get them moving.
Book an AI Apprentice Workshop →andy@clarkmorgan.comCompanies · Education · CommunityHalf-day · Full-day · Tailored